Laura is a Boston-based designer and branding expert. Her studio, AgencyBEL, helps companies launch and grow by creating their identities, logos, websites, and social media. Laura is an award-winning leader in the field of graphics and marketing. She’s known for coining the concept of “Conscious Brands”, helping her clients succeed through a focus on being responsive and responsible to their customers and communities. She has created notable designs and marketing for both small businesses and large corporations, working with founders and executives to help launch new companies, create new brands, and refresh existing identities.
She taught design for over 11 years and served on the Boston chapter board of the American Institute of Graphic Artists (AIGA). Notably, Laura led AIGA’s partnership with Boston’s Institute of Contemporary Art (ICA) museum on a series of lectures and conferences. She is a popular speaker on issues of design, design thinking and how to live a designed life.
Before starting AgencyBEL, Laura worked at Town and Country and House Beautiful magazines in New York. She was the Creative Director of Borders Books and led the environmental Graphic Design efforts at Gensler, a global interiors architecturel firm.
Laura is passionate about yoga, sustainability, photography and kickboxing. She has two daughters and lives in Milton, MA.